Automated chase emails for supplier certificates
Automated supplier certificate chasing means the reminder email goes to your supplier contact when the expiry date says it should, not when you happen to remember. Certly is built to send those chases for certificates approaching expiry or already lapsed, give the supplier a one-click upload link, and log every send with its delivery result.
Chasing is the task that gets postponed, and the one that shows up at audit
Nobody in a QA office decides not to chase a supplier. It slips because chasing is not one task, it is dozens of small ones spread across a year, each attached to a different expiry date, a different contact, and a different certificate type.
The usual arrangement is a spreadsheet of expiry dates, a set of calendar reminders, and a folder of sent items. It works until the week you are covering a line trial, or the contact at the ingredient supplier has left and nobody told you, or the reminder fires and you make a note to deal with it on Friday. Then an allergen declaration or a CoA sits a month past its date, and the out-of-date certificate on file becomes a finding at the next audit, with a corrective action to close out and, depending on the severity, a re-audit to pay for.
The part that costs the most time is not deciding who to chase. The dates already tell you that. It is writing the same polite email for the fifth time, attaching nothing useful, explaining again which document you need and in what form, then remembering a fortnight later that they never replied.
Certly is built to take that specific job off your desk. It is a certificate tracking and reminder system: it watches expiry dates, sends the chase to the contact held against the supplier, gives that contact somewhere to put the file, and keeps the record of what was asked for and what happened to it.
How chase sequences work in Certly
- Set the thresholds that trigger a chase
Certly works from the expiry date recorded against each certificate and the alert thresholds you configure at 90, 60 and 30 days before expiry. You can set a plant-wide default or add, edit and remove a threshold per certificate type, because an annual audit certificate and a per-batch CoA do not need the same run-up.
- Read the exact email before it is ever sent
The chase settings include a read-only preview of the template, subject line and body, as the supplier will receive it. It is written as a plain transactional message with no shortened links and no language implying the certificate has been verified, so you can check it reads like a colleague asking for a document rather than a marketing send.
- Certly emails the contact for certificates approaching expiry or already lapsed
When a certificate crosses one of your thresholds, or has already passed its expiry date, the chase is built to go out to the contact held against that supplier without you triggering it or being at your desk. Those two states, expiring soon and lapsed, are what the automatic sequence covers.
- The supplier uploads without creating an account
Each chase carries a one-click upload link. The supplier opens it and submits the certificate directly, with no login, no password and no new portal account. The link is single-use and expires, so an old email cannot be forwarded on and reused.
- Every send is logged against the supplier with its result
Each chase is written to the supplier's chase log with the recipient, the time sent and its status, sent, failed or opened, rather than assumed to have arrived. If the email service reports a bounce or a failure, that is recorded and shown with its own badge and a resend action.
- Chase now for a one-off, including a document you have never had
A chase now button sits on each supplier row on the dashboard and on the supplier detail page. It sends an immediate one-off chase using the same template, logged as a manual step. This is also the route for a certificate type the supplier has never sent at all, which the dashboard shows as missing and the automatic sequence leaves to you.
- Copy the upload link and send it another way
On the supplier page, each certificate slot and each chase log entry carries a copy upload link action. When the contact's inbox is the problem, or the buyer wants to forward it inside their own thread, you can hand over the same single-use link yourself instead of sending another email into the dark.
What changes on your side
The follow-up stops depending on your memory
The chase is attached to the expiry date, not to a reminder you set and then snoozed. A certificate that is 60 days out gets asked about at 60 days out whether or not it was a good week.
The supplier has no excuse about access
No account to create, no password reset, no portal invitation sitting unaccepted. The link in the email opens a page that takes the file, so access is one reason a chase can go unanswered that no longer applies.
You can tell a bounce from a silence
A failed send and an ignored send need different actions, one needs a new contact address, the other needs a phone call. The chase log distinguishes them and offers a resend next to failures, and the copyable upload link gives you a route that does not depend on that address at all.
The email sounds like your plant, because you have read it
The template preview means the first time you see the wording is not when a supplier forwards it back to you asking what it is. You confirm the subject line and body in settings before anything goes out.
The asking is evidenced, not asserted
Every send is logged per supplier with its recipient, time and delivery result, and that history is kept while your account is open. The record of what you requested and when exists without anyone keeping a separate chase spreadsheet or trawling sent items.
What chase sequences do not do
Certly tracks and reminds on certificate expiry. It does not verify certificate authenticity and it does not guarantee regulatory compliance, and that statement sits permanently on the dashboard and on the PDF export rather than buried in terms.
In practical terms, a chase sequence gets the document to you and records that it arrived. Reading it, checking the scope and the issuing body, and deciding whether the supplier stays on your approved supplier list is still QA work, and should be. What the automation removes is the part of that work that is purely clerical: knowing what is due, asking for it, asking again, and keeping the record of both.
The automatic sequence is also scoped to certificates that are expiring soon or already lapsed. A certificate type you have ticked as required but never received a document for sits on the dashboard as missing, and the first request for it goes out when you click chase now, using the same template and logged the same way. That is deliberate rather than hidden: a document that has never existed is usually a conversation with the buyer as much as an email to the supplier.
The sequence is only as good as the contact details behind it. A supplier record with a general info@ address will be chased at that address. If the chase log shows failures, the fix is a current contact, or the copied link sent to someone who will act on it, not more reminders into the same inbox.
Chasing stops when it should, too. Archiving a supplier you no longer buy from keeps its certificate records and its chase history for the auditor, and stops its reminders going out. On the supplier page you can also erase a contact's name and email on their own, behind a confirmation that spells out what is removed and what stays, which stops any unused upload link already sent to them from working at the same moment.
Certly is in waitlist mode today, so the honest framing is intent rather than results: this is what the product is built to do, for single-site plants where one QA team owns the certificate file. Your team signs in with email and password. Suppliers never sign in at all.
Questions
When does Certly send a chase email?
Chases are driven by expiry dates and the alert thresholds you configure, with 90, 60 and 30 days before expiry available, set plant-wide or per certificate type. Certificates that have already lapsed are chased as well as those approaching expiry.
Can I see the chase email before suppliers receive it?
Yes. The chase settings show a read-only preview of the exact template, subject line and body, written as a plain transactional message with no shortened links, so you can confirm the wording before any send goes out.
Do suppliers need an account or a password to respond?
No. The chase email carries a one-click upload link that opens a page where the supplier submits the certificate directly. The link is single-use and expires, so it cannot be forwarded and reused later.
What happens if a chase email bounces?
If the email service reports a bounce or a failure, it is written to the supplier's chase log and shown with a distinct badge, alongside a resend action. Sends are recorded as sent, failed or opened rather than assumed delivered.
What about a certificate type the supplier has never sent at all?
That row shows as missing on the dashboard, and the automatic sequence covers expiring and lapsed certificates rather than missing ones. You send the request with the chase now button on the supplier row or the supplier detail page, which uses the same template and is logged against the supplier as a manual step.
Can I send a supplier the upload link without an email from Certly?
Yes. Each certificate slot on the supplier page, and each chase log entry, has a copy upload link action, so you can paste the same single-use link into your own message or an existing thread with the buyer.
Does an automated chase mean the certificate is compliant once it is uploaded?
No. Certly tracks expiry dates and sends reminders. It does not verify certificate authenticity or guarantee regulatory compliance, and it states this on the dashboard and on the PDF export. Reviewing and approving the document remains a QA decision.
Which plans include the chase emails, and can I try it today?
Automated chase emails with supplier self-upload links are listed in the Starter plan at $3,228 a year for one site and up to 50 suppliers, and Professional carries everything in Starter for up to 200 suppliers, both with a 14-day free trial. Certly is on a waitlist at the moment, so you can join it to be told when plants can sign up.